Big Win for ConranPR at PRNews Digital PR Awards in NYC

 



ConranPR Wins Best Online Newsroom Against Fortune 500 Competition


October 2, 2012. New York, NY – ConranPR is honored -- and thrilled -- to be named the winner of the best Online Newsroom in PRNews’ annual Digital PR Awards. The award was announced at a luncheon yesterday in New York attended by more than 200 communications leaders to celebrate creativity, technical savvy and storytelling skills in digital communications. Launched in March 2012, ConranPR’s Digital News Room won the top prize against some formidable finalists in the category, an array of the largest companies in the United States including Bally Technologies, Cisco Systems, Fleishman-Hillard/AT&T, Hilton Hotels & Resorts / Covalent Logic MWW/ Nikon and Procter & Gamble.

“It’s a proud moment for us and for all of our clients who are showcased on ConranPR’s digital newsroom,” says Gayle Conran, President of ConranPR, a New York boutique public relations agency that represents a sterling list of the world’s best luxury hotels, resorts and destinations. “It shows that big ideas can come from small agencies, a distinction made all the more poignant for this award when we were surrounded by such a prestigious group of Fortune 500 corporate and global agency finalists.”

The Digital PR Award win is also indicative of the power of social media. It proves that not only that small is beautiful, but you don’t need to be a giant corporation to have your voice heard in the online world. The genesis of ConranPR's new Digital News Room was simple: the agency wanted to build one of the first PR agency sites to offer true one-stop shopping, 24/7, for time-pressed journalists. ConranPR enlisted the help of Active Network, formerly RTP|Resort Technology Partners, of Vail, Colorado to design an agency site that would not only showcase their elegant roster of luxury hotels and destinations clients, but create a useful digital tool for reporters and bloggers, a user-friendly site that would work on mobile devices as well. The strategy behind ConranPR's Digital Newsroom project was to create a journalist-driven resource that provides smart and easy access to travel news and information for deadline-pressed reporters.

Creating a new breed of agency press room required vision and technology, though Conran notes, “We could not have done it without our roster of hotels, resorts and destinations which brought the project to life with scenic imagery and compelling stories from the most beautiful places in the world.”

For more on ConranPR, public relations services offered, and the new award-winning Digital Newsroom, please visit www.ConranPR.com

For a full list of winners and more on the competition, please visit PRNews Online.

ConranPR is a boutique agency located in New York, minutes away from the world’s most influential media. Launched in 1999, the agency was founded by Gayle Conran, a media relations specialist with over two decades of experience in the travel and tourism industry. ConranPR offers a full range of public relations services, specializing in publicity for hospitality and destination clients. We are the perfect match for small hotel collections, distinctive boutique properties, Caribbean resorts, European destinations and ski companies.